PPC Campaign Audit / Account Setup
Keyword Research
I’ll spend several hours or even days researching keyword phrases that are important to your business. Not only do I look at primary keywords, but I look at related phrases and keywords that your competitors may be targeting that will help lead targeted traffic to your site.
Paid Search (Google, Microsoft, LinkedIn, & Facebook Ads) – Account Setup
I’ll review an existing campaign or set one up from scratch. I make sure all of the account and campaign settings are optimized for your particular PPC needs for each ad network you are using. I’ll also make sure you are using some sort of traffic analysis tool which I’ll set up as well and make sure it is properly configured for your needs.
Campaign Management Services
Click Budget Analysis/Determination
Once I set up a campaign, I’ll carefully analyze the potential click budget needed and work with you to determine your best options.
Existing Paid Search Campaigns – Account Management
After I set up and optimize your PPC account, I’ll manually monitor your daily ad spend and click-through rate (CTR) all the way to the point of conversion. I’ll provide you with a detailed performance report for your campaign personally discuss with you what it all means.
Additional PPC Services
Landing Page Edits/Optimization
IConversion rates rise when you drive PPC traffic from a keyword-relevant ad to an ad-relevant (and, keyword-relevant) landing page. I’ll work with you and your designers to create landing (destination) pages that will increase your quality score and more importantly, optimize your chances for getting that conversion.