PPC CAMPAIGN RESEARCH / ACCOUNT SETUP
Keyword Research
I’ll spend several hours or even days researching keyword phrases that are important to your business. Not only do I look at primary keywords, but I look at related phrases that will help lead targeted traffic to your site.
Google AdWords, Yahoo! Search Marketing, MSN Ad Center Campaign – Account Setup
I’ll review an existing campaign or set one up from scratch. I make sure all of the account and campaign settings are optimized for your particular PPC needs for each ad network you are using. I’ll also make sure you are using some sort of traffic analysis tool. I recommend Google Analytics because it’s very comprehensive and it’s FREE. I’ll set this up too and make sure it is properly configured for your needs.
CAMPAIGN MANAGEMENT SERVICES
Click Budget Analysis or Determination
Once I set up a campaign, I’ll carefully analyze the potential click budget needed and provide a detailed report and work with you to determine your best options.
Google AdWords. Yahoo! Search Marketing, MSN Ad Center Campaign – Account Management
After I set up and optimize your PPC account, I’ll manually monitor your daily ad spend and click-through rate (CTR) all the way to the point of conversion. I’ll provide you with a detailed weekly performance report for your campaign personally discuss with you what it all means.
ADDITIONAL PPC SERVICES
Landing Page Edits/Optimization
It is a proven fact that conversion rates rise when you drive PPC traffic from a keyword relevant ad to an ad relevant (and, keyword relevant) landing page. I’ll work with you and your designers to create landing (destination) pages that will increase your quality score and more importantly, optimize your chances for getting that conversion.